A bar in Singapore, OverEasy, located at One Fullerton managed to create a little splash for itself by having a simple promotion. The promotion was simple; women received free alcohol based on the size of their breasts. A “Ladies Night” when women with bigger breasts received more 'free' drinks. The event was very well attended.
Needless to say, the promotion rise the heckles of some people. Most say that the promotion uses women as sex objects and the president of Aware (a feminist group in Singapore), Dana Lam, even wrote a letter to the Straits Times newspaper to complain about the matter.
Personally I don’t see what the problem is. I’m not surprised the promotion was a success. Like they say, “If you have it, flaunt it”; so the idea of “If you have it, flaunt it and get something free in return” will without question be a success.
I mean if these women don’t mind men gawking at their breasts, what’s the problem? No one force anyone to go to OverEasy, and if anything the organizers and management of the bar will be delighted with the extra publicity the bar is currently receiving.
By writing in to complain about the matter, it actually helps the bar! In the marketing game, there’s no such thing as good or bad publicity because they are all better than no publicity.
4 comments:
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Look dip-shit, its still about using women as a tool to draw men to the bar and spend! You may twist and give reasons on this apparent "publicity", the objective remains, no excuses.
What twist? It's pretty clear why the bar is having the promotion. It is using women as a tool to draw men to the bar and spend! Everyone knows it, including the women. And if it's legal and they are willing to do it to get free drinks...you and me Preston are hardly in a position to say they can't.
http://thinkingbetterthinkingmeta.blogspot.com/2010/01/female-objectification-in-singapore.html
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