We all knows how important cooperate sponsorship are to sporting events. Companies spent millions to have their names attach to great sporting events; like the Euro 2012. With a heavy fine, UEFA shows how important such sponsorships are to them.
Denmark's Nicklas Bendtner probably thought he was doing some harmless guerilla advertising when, after scoring his goal against Portugal in a Euro 2012 Group B match, he pull down his shorts slightly to reveal a pair of underpants showing the name of a bookmaker. I though it was pretty funny myself but governing body UEFA didn’t, giving him a $125,797 fine and a suspension.
I find the punishment even more hilarious than the act. $125,797 fine for this harmless joke while there are players found guilty of violent conduct were fined for less than half that. Now that is funny!