Friday, July 20, 2012

Blatant Sexism Works!

I have never heard of the “Merry-Land Resort Theme Park”. Evidently it’s some sort of combo theme park/resort/golf club in southern China and you know how I know? I know because the theme park is now in the news with a blatantly sexist promotion.

In a bid to boost visitor numbers, the management of the theme park came up with a strange promotion; half-price admission to women in mini-skirts shorter than 38 centimeters. The theme park actually has female staff members waiting at the park entrance armed with rulers! Women wearing short dresses and shorts do not count, only skirts. Oh, and coincidentally (or not) a “water-splashing festival” is taking place at the park at the same time and the park encourages patrons to splash the ladies with water.

You know what’s even stranger? The unapologetic sexist promotion is working! The park’s deputy manager, Li Wenxing, said that visitor numbers have soared since the campaign was implemented and female visitors are more than happy with the campaign.

What does this tell you? It means blatant sexism works! Quickly; we need some theme parks in Singapore to follow this great example!

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