Ever since SingTel’s mio TV struck an exclusive deal with the Football Association Premier League (FAPL) for the screening of the Barclays Premier League (BPL), I have been without English football. So when the Media Development Authority (MDA) ruled that SingNet will have to share its BPL content with rival StarHub over the next three seasons, starting from August 2013, I was delighted.
This ruling by MDA was recently affirmed by the courts when they ruled against SingTel’s “exclusive negotiation period” with FAPL that would have locked out Starhub for months. So with all the hurdles (except the appeal) been cleared, I was awaiting Starhub’s package for the new EPL season.
I’m still waiting.
I must say I’m kind of surprised by the lack of movement from Starhub. Ever since SingNet got the deal for the EPL, the expectation was that Starhub would try to get program back. Now they got it…and nothing happened! There hasn't been a word about how they would show the EPL in the coming season! What channel would it be on? How much do we have to pay? All these questions are currently unanswered.
I know it’s still mid-June so Starhub has about 2 months to get their plans ready but considering how hard they fought against Singtel to get the EPL rights, you would think they would have had some sort of plan in place already. That doesn’t seem to be the case, and I find that both strange and worrying.